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Templates

Payload CMS template concepts, built from installable blocks

Concept preview

This is a browsable full-site concept. Every section is composed from blocks in the open registry, and one command installs the whole block set — the curated copy shown here is not seeded, so you assemble the pages yourself in the admin.

Explore complete Payload CMS and Next.js site concepts across fifteen verticals — SaaS, agency, commerce, healthcare, restaurant, real estate, music and more. Open every page in a live preview, then trace each section back to a typed block you can install today.

Showing 15 of 15 concepts

SaaS Launch template — home page concept poster
SaaSConcept preview

SaaS Launch

A precise, optimistic, product-led SaaS marketing site for a fictional B2B analytics platform.

  • Precise
  • Optimistic
  • Product-led

5 pages · 28 unique blocks

Agency Studio template — home page concept poster
AgencyConcept preview

Agency Studio

An editorial studio site concept — warm paper, ink serif headlines, one rust accent — for a fictional brand and digital-product practice.

  • Editorial
  • Warm
  • Portfolio-led

5 pages · 26 unique blocks

Commerce Brand template — home page concept poster
CommerceConcept preview

Commerce Brand

A warm, product-forward DTC marketing site for a fictional specialty-coffee roastery.

  • Warm
  • Tactile
  • Product-forward

5 pages · 21 unique blocks

Event Conference template — home page concept poster
EventConcept preview

Event Conference

A near-black, electric-violet concept for a fictional two-day design and engineering conference in Berlin.

  • Near-black
  • Electric
  • Date-driven

5 pages · 22 unique blocks

Fintech Trust template — home page concept poster
FintechConcept preview

Fintech Trust

A dense, institutional, trust-first marketing site for a fictional money-movement platform.

  • Institutional
  • Dense
  • Numbers-forward

5 pages · 26 unique blocks

Portfolio Solo template — home page concept poster
PortfolioConcept preview

Portfolio Solo

A quiet, near-monochrome personal site for a fictional solo designer-developer — small precise type, hairline rules, and one grudging slate accent.

  • Restrained
  • Typographic
  • First-person

5 pages · 17 unique blocks

Nonprofit Cause template — home page concept poster
NonprofitConcept preview

Nonprofit Cause

A place-led site for a fictional river trust, where the ask is give and volunteer and the proof is published monitoring.

  • Sincere
  • Place-led
  • Measured

5 pages · 24 unique blocks

Education Course template — home page concept poster
EducationConcept preview

Education Course

A patient, structured site for a fictional school of practical typography, built around a numbered module ladder.

  • Patient
  • Structured
  • Studious

5 pages · 23 unique blocks

Healthcare Clinic template — home page concept poster
HealthcareConcept preview

Healthcare Clinic

A calm, plainspoken site for a fictional family clinic.

  • Calm
  • Plainspoken
  • Airy
  • High-contrast

5 pages · 20 unique blocks

Trade Service template — home page concept poster
TradeConcept preview

Trade Service

The plainest site in the gallery, on purpose: a fictional family heating and plumbing firm built to be believed and phoned.

  • Plain-spoken
  • High-contrast
  • Signage

5 pages · 22 unique blocks

Restaurant Bistro template — home page concept poster
RestaurantConcept preview

Restaurant Bistro

A fictional 38-seat harbour-town dining room where the menu is written at four each afternoon — the hospitality register: candlelit, unhurried, food-first, built around a menu and a phone number.

  • Candlelit
  • Seasonal
  • Unhurried

5 pages · 22 unique blocks

Real Estate Listing template — home page concept poster
Real estateConcept preview

Real Estate Listing

A fictional market-town estate agency built around the listing register — homes as cards, particulars as tables, and "just agreed" as the proof engine.

  • Assured
  • Surveyed
  • Editorial

5 pages · 21 unique blocks

Music Artist template — home page concept poster
MusicConcept preview

Music Artist

A fictional four-piece on tour behind their fourth record — the gig-poster register, built around a tour-date table, a discography of painted sleeves, and a mailing list called the letters.

  • Nocturnal
  • Flyposted
  • Analog

5 pages · 19 unique blocks

Marketplace Wholesale template — home page concept poster
MarketplaceConcept preview

Marketplace Wholesale

A fictional two-sided wholesale marketplace between independent makers and independent shops — the split-audience register, with the trust page that must convince both sides at once.

  • Two-sided
  • Mercantile
  • Stamped

5 pages · 22 unique blocks

Civic Council template — home page concept poster
CivicConcept preview

Civic Council

A fictional district council in the plain-language public-service register — top-task design, verbs first, and a front desk instead of a brochure.

  • Plain-language
  • Task-first
  • Institutional

5 pages · 17 unique blocks

Questions

Payload CMS template questions, answered

The concepts are intentionally open about what works today and what remains a design reference.

Are these Payload CMS templates installable?
No. They are browsable full-site concepts, not packaged starter repositories. The individual blocks in each recipe are installable, and every recipe links to the relevant component documentation.
How do these differ from Payload’s official template?
The official website template gives a new project a complete application foundation. These concepts show how a full marketing site can look and which typed blocks compose each page, without replacing that starter-project role.
Can I use the recipes in an existing Payload project?
Yes. Open a concept, inspect its ordered recipe, and choose the sections that fit your site. The catalog documents each block’s fields and the supported Payload CMS v3 installation path.

Community

Templates are decided in the open

These concepts exist to answer one question with the community: should full-site templates become installable? The recipes, fictional brands, and installer RFC all live in the public repository — nothing gated, no email capture.